INSTID is a think tank. We focus on identity.

We know how ideas can attract, unite and mobilise for action large groups of people.

We help politicians, governments, non-governmental groups, and international organisations use this powerful force to achieve their policy objectives.

We provide branding and communication strategies that speak to the values and attitudes of the target audiences, and thus win their trust and support.

Our work is relevant for policy setting and implementation, electoral and social campaigns, place branding, political branding and advertising, social marketing, branding of charities and other NGOs, as well as nation-building and national identity formation in new states.