Method

Our ability to deliver outstanding brands comes from a specific method developed by our own research facility. Unlike other branding agencies, we employ social and political scientists along branding and communication professionals. This makes our work more precise and focused. Consequently, our brands are more effective and successful than those created intuitively or by stakeholder deliberation.

In a nutshell, our method works as follows.

1.    We establish identity of the brand subject, the unique characteristic that defines its essence. This is rarely found on the surface or in research interview responses. More often, the people concerned are not even consciously aware of it. This is where we employ our unique research tools, to find one common thread that unites all the diverse aspects of the subject we brand. As a result, all target audiences feel instinctive affinity with the brand, perceive it as their inherently own, and instantly accept it.

2.    We substantiate the identity, which is essentially an idea, with a message, and a visual, audio and textural form, in a brand image model. The model  reflects and roots in the same place every aspect of the subject phenomenon, so that the overall brand image consistent, coherent, and unmistakably unique. This leads to a real value difference between our “identity” method and simply descriptive approaches that yield copycat and instantly forgettable brands.

3.    Having substantiated the identity of the subject, we activate it. We design and help run campaigns and events that give back to the target audiences their very own identity, in an amplified, attractive, and appealing form. This mobilises people towards positive action, be it visiting a place, supporting an NGO, voting for a political candidate, or simply becoming more proud of their native town.

Ultimately, by establishing identity and activating it in the relevant audiences, we do more than create effective and powerful brands. We bring more harmony to the world by helping realise the full potential of people and things.